Backzone Ltd

Core Responsibilities • Financial Reporting: Maintain the general ledger, prepare balance sheets, income statements, and monthly financial reports. • Tax Preparation: Calculate, prepare, and file quarterly and annual tax returns for businesses or individuals. • Compliance & Auditing: Monitor internal financial controls, ensure adherence to tax laws, and assist during internal or external audits. • Tax Planning: Analyze financial data to recommend tax-saving strategies, deductions, and credits to minimize liabilities legally. • Reconciliation: Reconcile bank statements, credit card accounts, and accounts payable/receivable to ensure accuracy. Required Qualifications & Skills • Education: Bachelor’s degree in Accounting, Finance, or a related field. • Certifications: Certified Public Accountant (CPA) or Enrolled Agent (EA) designations are highly preferred and often required for senior positions. • Technical Skills: Proficiency in accounting software (like QuickBooks, NetSuite, or SAP) and advanced skills in Microsoft Excel. • Soft Skills: Exceptional attention to detail, strong ethical judgment, analytical thinking, and the ability to explain complex tax concepts simply.

Core Responsibilities • Campaign Management: Design and run pay-per-click (PPC), social media, and traditional media campaigns across platforms like Google Ads and Meta. • Ad Copy & Content: Write compelling ad copy, conduct keyword research, and coordinate artwork, video, or script production with creative teams. • Audience Targeting: Research consumer behavior, build audience profiles, and use segmentation to reach specific demographic groups. • Budget Allocation: Distribute and monitor advertising spend to maximize return on investment (ROI). • Performance Analysis: Track metrics like click-through rates (CTR), impressions, and conversions using tools like Google Analytics, and run A/B tests. • Collaboration: Work alongside sales, product development, and web design teams to ensure consistent brand messaging and optimized landing pages. Required Qualifications & Skills • Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field (though some roles accept relevant experience or a high school diploma with a strong portfolio). • Experience: Generally 2 to 3+ years of hands-on experience in advertising, marketing, or agency environments. • Technical Skills: Proficiency in digital ad platforms (Google Ads, Facebook Ads), analytics software, and office or creative suites. • Soft Skills: Strong analytical thinking, creative problem-solving, attention to detail, and clear communication.